HTC has been a successful phone company for many years as well as having been one of the largest phone producers inTaiwan. However, in recent years it has begun to fall and people don’t hear about HTC as much anymore. There are a lot of reasons to why this is happening.

Lack of marketing

Nowadays when people talk about smartphones, the first thing they think about is Apple or Samsung. The reason behind that is because both of these companies have great marketing so their reputations are established and positive. From 2009 to 2013, HTC started a strategy called “Quietly Brilliant”, and that’s what caused their business to go downwards.

The reason why HTC chose chose this strategy was because during that era, the team thought that their brand name was worthy enough for people to trust in their quality without too much marketing. While HTC quietly did their thing, Apple, Samsung, and other phone companies promoted the hell out of their products. HTC should’ve made more bold marketing decisions so that people could know more about their newly released products.

Lack of updated hardware

HTC actually had lots of successful phones that sold out and an outstanding reputation and gave HTC a huge boost. At that time HTC had amazing designs such as the sleek metal designs that were unique to HTC phones.

They also had custom Sense UI that was the pioneer system at that time but as time went on other phone companies developed stronger AI systems and also more updates than HTC did, and HTC didn’t come up with any solution for that problem. The designs that HTC came out with were always the same and never changed so people got tired of their old school designs that had out of date software in them. The head designer of HTC should’ve made some changes to the look and the functionality of their designs and tried to keep up with other brands.

The lack of strategy against competitors

Smartphones were just about to go off with a bang so there were tons of mobile phone companies trying to get into the smartphone market. At the time there was Sony, Samsung, Apple, and HTC etc. HTC was a pioneer of the business but the other companies were already thinking way ahead of them. So when the next huge smartphone update came out everyone already had new software, new updates, new looks etc., while HTC kept on using their old designs and crappy software.

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If HTC wants to have a big comeback on the phone market they should do something with their designs. Even the biggest phone companies would advertise the hell out of their new releases, and so should HTC. They also need to do something about their delay releases on their products. HTC started out strong and they should keep it that way and fight their way back into the business.